Emily Labby is a Manitoba-based production coordinator and filmmaker. When she’s not working on a project, you can probably find her taking photos on her analog camera.
These days, I am excited to have taken on the role of Training and Partnerships Manager at Film Training Manitoba and am eager to contribute to Winnipeg’s thriving film industry.
When and how did you start in the media production industry?
Soon after graduating from the University of Winnipeg with a major in Film Studies in 2020, I worked on many non-union short films and music videos. It wasn’t until the summer of 2021 that I had my first real on-set experience, working as a second Assistant Director on a local feature film. Then, a few months later, I started working at a local production company, FRANK Digital.
What area of the film industry do you work in now and why?
I currently work as an Assistant Director and Production Coordinator on a mix of short films, music videos, and occasionally features. I love collaborating with passionate filmmakers and helping bring their script to life. The excitement of creating something together makes every challenge worth it!
What has been a substantial change in the industry since you started?
One major change I’ve noticed is the growing interest in the film industry. It’s inspiring to see more people wanting to get involved, and the increase in women on set has been a game-changer.
If you could give yourself advice today to yourself in the past, what would it be?
Sometimes things don’t go as planned, and that’s okay. When I was making my first Super 8 film, the cartridge never advanced, and all my footage was lost. At the time, I felt like all my hard work had gone to waste. But looking back, I realized it wasn’t a failure—it was an opportunity. It gave me a second chance to improve my skills and create something even better. Setbacks might feel like a dead end at first, but they usually end up being what helps you grow and become a better filmmaker.
What advice would you give to someone starting off in the media production industry?
Don’t hesitate to ask questions and start to build relationships within the local film community. Winnipeg has a handful of great resources to help you get started, like FTM, Winnipeg Film Group and film collectives.
Why is learning and training important?
When it comes to working in film, learning and training are always very important. The industry is constantly evolving with new tech, trends and techniques, and at Film Training Manitoba, we help filmmakers by offering workshops. Staying in the know not only helps professionals improve their craft but also opens new opportunities for those just starting out in the film industry.
What are some of the films, TV series or even books that have inspired you? How about anything new you’ve been into?
I’ve always been drawn to horror films because they really tap into our deepest fears and emotions. Recently, I watched In A Violent Nature, a Canadian horror film set in rural Ontario. The entire experience felt even more inspiring when I got to sit in on a Q&A with the director. Hearing about what it took to bring that film to life gave me a whole new perspective on the process and made me even more motivated to keep creating.
Where do you see yourself in ten years from now?
Ten years seems so far away, but I hope to be producing and directing my own films while continuing to collaborate with my amazing peers in the local film community.
FTM is a non-for-profit charity and member of the Province of Manitoba’s Sector Council program funded through the Economic Development, Investment, Trade and Natural Resources. FTM builds a highly skilled and adaptable film industry workforce to support the activities of Manitoba production companies. FTM collaborates and partners with members of the film industry to identify training needs to support workforce development.